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Opinion: Doctors must concentrate on the unvaccinated in countering measles spread.

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Some vaccine-hesitant individuals will eventually accept vaccination for themselves and their children. First and foremost, this demands sensitive face-to-face discussions with parents, along with a nonjudgmental and empathic attitude. Parents of all social strata want the best for their children and many will listen to public health workers with communications expertise or trusted pediatricians and family physicians. Here’s what will turn people off: reciting the medical facts in a condescending manner and turning the discussion political.  

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